We can help you put in place all the essential foundations you need to ensure sales success for your business. The flexible approach we take to strategy development and its execution plus any sales training needs we identify means we can help most businesses who have a desire to grow sales and make a positive return on their sales effort. To make sure we help you make this happens you will work closely with one or more of our in-house sales development professionals. The most important benefit they bring is that most clients see an immediate and positive benefit to their sales, making our services very cost effective.
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What’s involved in Kaizen's Sales Consultancy offer?

The Key skills & actions which we will deploy and which will positively impact quickly on your business will include some or all of the following:
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Strategic Planning

• Develop and execute a comprehensive sales strategy aligned with the company's overall objectives. What does success for you look like and require?
• Identify new business opportunities, market trends, and potential areas for expansion

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Customer Profiling

• Determine the best type of customers for the business and steps required to secure those customers
• When the timing is right, take actions to re-shape or off-load high maintenance, unprofitable customers

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Commercial Offering

• Develop promotional platforms and materials aimed at identified market segments, communicating the product/service  features and identifying the attributes and benefits your products or service offer customers
• How can you solve your customers problems / take their pain away?
• Identify and communicate relevant points of product/service differentiation.
• Carry out a full cost of sales and pricing analysis including a line-by-line profitability review

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Team Leadership

• Recruit, train, and mentor those with sales responsibility. This work will help transform them into a high-performing sales team
• Setting clear short- and medium-term objectives, including generating sales targets, monitoring performance, and providing constructive performance feedback. All with the aim of driving continuous operational improvements
• Business development – effective targeting and prospecting for new business
• Managing existing and if necessary developing and introducing new KPI’s

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Customer Relationship Management

• Build and maintain strong relationships with key clients and other stakeholders.
• Ensure customer satisfaction through effective communication and responsiveness including customer service initiatives
• Gap Analysis  – sell more to existing customers, re-visit lapsed ones

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Improving the Customer Experience

• Deliver exemplary levels of customer service at every customer touchpoint
• Secure the customer and prevent migration to competitors
• Coaching and technique guidance on how to deliver a positive customer experience

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Sales Performance

• Drive the achievement of sales targets and revenue goals
• Analyse individual sales data on a product, geographical, customer demography basis
• Analyse market trends, and customer feedback to help make informed business decisions
• Use data to improve individual performance and understanding
• Review minimum / average order levels, monitor response to promotional activity campaigns. Draw out from this best practice

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Margin Improvement

• Gap analysis, where can margins be improved
• Review contract or bulk pricing models
• Delivery and packaging option impacts

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People Development

• Carry out a skills audit and training needs analysis for all sales staff
• Develop bespoke training and/or recommend third party sales training courses to bring individuals sales performance to industry benchmark levels
• Recommend on-line training resources for CPD (Continuous Personal Development)

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Collaboration

• Work closely with other departments such as operations and finance to ensure alignment of objectives and smooth project delivery
• Collaborate with those responsible for product development and provide market feedback so that existing products can be enhanced to align with customers wants and needs and where opportunities arise develop new offerings

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Reporting

• Prepare and present regular sales reports to MD / owner, highlighting key sales performance metrics, challenges, and opportunities

If you need help with developing your sales strategy, improving the performance of your sales team or any operational aspect of your sales function and activity, call us on 01482 772261 or email us. We will be very happy to help you with any query you may have or come and see you for a no cost initial consultation.