Everybody knows that if a business sells its goods or services effectively it can be the difference between it struggling or thriving.

Every sales interaction with potential customers can bring a business closer to success or it can lead to missed sales opportunities. So it’s how effective that interaction is that matters. Whether your problem is your lack of a workable business sales strategy or you and your sales team’s inability to convert leads into sales (or both!) we can help.

At Kaizen we have several sales professionals working with us who have in-depth, multi-industry experience and who are part of our business services and consultancy team. They can work as consultants and/or sales trainers to help you develop a successful sales strategy and improve the day-to-day performance of your salespeople, whether you sell products or services.

In our experience any approach to improving a business’s sales function requires three key elements:

• The creation of a sales development strategy - we work with you to create a bespoke strategy that will work for your business.
• Team training, coaching and mentoring - we help develop your sales team so they perform at the highest level.
• Effective direction & strategy execution - we work with your sales team on a day to day basis to put your plans in place  
• We help you put in place all of these essential foundations to ensure sales success for your business. To make sure this happens you will work with one or more of our in house sales development professionals.

This formal approach has led to a lot of success for Kaizen's clients. One of our consultant sales directors, Mark Newton, who has over 35 years experience selling in the UK and overseas, had this to say:

"The need to develop and execute a comprehensive sales strategy aligned with the company's overall development objectives is a cornerstone of any business success.  By Identifying new business opportunities, market trends, and potential areas for expansion your chances of sales success are greatly improved. Link this to giving your salespeople some coaching or formal training input, using a sales system designed for you and your products or services, and you will quickly see improvements in your sales."

The flexible approach we take at Kaizen to the strategy development and sales training means we can help most businesses who have a desire to grow their contribution and return on their sales effort. The most important benefit to our involvement is that most clients see an immediate and positive benefit after our involvement, making our services very cost effective.

If you need help with any aspect of your sales function and activity, call us on 01482 772261 or email info@kaizengroup.uk. We will be very happy to help you with any query you may have or come and see you for a no cost initial consultation.